Privacy Policy

1 Information We Collect

We collect information you provide directly to us, information generated automatically when you use our platform, and data from third-party integrations you authorize.

1.1 Information You Provide

• Account Data: Name, email address, company name, job title, and password when you register.
• Business Profile: Gaming genre, audience size, connected channel URLs, and billing information.
• Communications: Messages you send to our support team, survey responses, and feedback forms.
• Payment Data: Billing address and payment card details (processed securely via our PCI-compliant payment partners — we do not store raw card numbers).

1.2 Automatically Collected Data

• Usage Data: Pages visited, features used, time spent, and click interactions within the platform.
• Device & Browser Data: IP address, browser type and version, operating system, and device identifiers.
• Log Data: Server logs including access timestamps, error logs, and API request records.
• Performance Data: Play counts, impression data, click-through rates, and conversion events associated with your campaigns.

1.3 Third-Party Data

When you connect third-party accounts (YouTube, Twitch, TikTok, etc.), we receive data permitted by that platform's API, including channel statistics, content metadata, and audience demographics as authorized by you.

2 How We Use Your Information

We use the data we collect for the following purposes:

• Platform Operations: To create and manage your account, process transactions, and provide our core services.
• Analytics & Reporting: To generate the play analytics, campaign performance, and revenue dashboards shown in your account.
• Product Improvement: To identify bugs, optimize features, and develop new capabilities based on how users interact with the platform.
• Communications: To send transactional emails (receipts, alerts), product updates, and — with your consent — marketing communications.
• Safety & Compliance: To detect fraud, enforce our Terms and Conditions, and comply with legal obligations.
• AI & Personalization: To train and operate our recommendation and targeting models that help match your content with relevant audiences.

3 Sharing & Disclosure

We do not sell your personal data. We share information only in the following limited circumstances:

• Service Providers: Trusted vendors who assist in delivering our platform (cloud hosting, payment processing, email delivery, analytics). All vendors are bound by data processing agreements.
• Business Partners: Aggregated and anonymized audience data may be shared with advertising partners to facilitate campaign matching. No individually identifiable data is shared without explicit consent.
• Legal Requirements: We may disclose data when required by law, court order, or to protect the rights and safety of GetSplays, our users, or the public.
• Business Transfers: In the event of a merger, acquisition, or asset sale, user data may be transferred. We will provide notice before your data is subject to a different privacy policy.

4 Cookies & Tracking

We use cookies and similar technologies (pixels, local storage) to operate the platform and improve your experience.

• Essential Cookies: Required for authentication, security, and core platform functionality. Cannot be disabled.
• Analytics Cookies: Help us understand how the platform is used (e.g., Google Analytics, Mixpanel). Can be opted out.
• Marketing Cookies: Track conversion events and enable retargeting. Require your consent.

You can manage cookie preferences through your browser settings or our in-platform Cookie Preferences panel. Note that disabling certain cookies may affect platform functionality.

5 Data Security

We implement industry-standard security measures to protect your data, including:

• TLS 1.3 encryption for all data in transit.
• AES-256 encryption for sensitive data at rest.
• Role-based access controls and least-privilege principles for our engineering team.
• Regular penetration testing and security audits by independent third parties.
• SOC 2 Type II compliance (in progress).

Despite these measures, no system is 100% secure. If you suspect unauthorized access to your account, contact us immediately at security@getsplays.com.

6 Your Rights & Choices

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your data, subject to certain legal retention requirements.
• Portability: Receive your data in a structured, machine-readable format.
• Opt-Out: Unsubscribe from marketing communications at any time via the unsubscribe link in our emails or your account settings.
• Restriction: Request that we limit processing of your data in certain circumstances.

To exercise any of these rights, email us at privacy@getsplays.com. We will respond within 30 days.

7 Data Retention

We retain your data for as long as your account is active or as needed to provide services. Specifically:

• Account data is retained for the lifetime of the account plus 90 days after closure.
• Campaign and analytics data is retained for up to 3 years to support historical reporting.
• Financial records are retained for 7 years to comply with tax and accounting regulations.
• Log data is retained for 12 months, then purged.

8 Children's Privacy

GetSplays Business is intended for use by businesses and individuals aged 18 and over. We do not knowingly collect personal data from anyone under 18. If you believe a minor has provided us with personal data, contact us immediately and we will delete the information promptly.

9 Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will notify you via email and/or a prominent notice on the platform at least 14 days before the changes take effect. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of the platform after changes constitutes acceptance of the updated policy.

10 Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out:

• Email: privacy@getsplays.com
• Website: biz.getsplays.com
• Response Time: We aim to respond within 3 business days.